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Proven Tips to Finding Advertisers For Your Blog

AdvertisementSurf around blogs today and you are likely to find a majority of blogs having some form of advertisement placed on and around the blog. Some of these advertisements could be in the form of Google Adsense, text links (you got to be careful with that) and image advertisements. I went on a hunt for image advertisements for my asian recipes blog recently and was successful in securing my first order. It was a direct sale and I was pretty pleased with that. Afterall, I get 100% of the payment and there is no middleman involved. Let me share with you my experience in securing my first direct order.

 

Work on Your Blog
You must have something to sell before you approach someone to buy from you. If you want to sell apples, you have to show your buyers a beautiful plump and unblemished apple which is enticing enough to be bought. Definitely not showing them a half-bare orchard where the apple trees are still immature. Put yourself in your potential advertiser’s shoes - would you be keen to advertise in a blog which is brand new or does not appear to have much valuable content? Again, a good looking blog is likely to appeal to advertisers compared to a badly designed blog. Keep your blog as simple looking as possible so that your advertiser’s advertisement would look prominent.

 

Check Your Market
Be realistic with your pricing. If you are only able to offer a few hundred page impressions per day, chances are it would be more realistic to sell the advertising space at a low price of say USD10 - USD15 for starters. Test the market. It may be worthwhile to approach smaller companies who would be willing to give online advertising a try at a relatively small sum of USD10 per month.

 

Target Potential Advertiser
If you are blogging about cars, approach advertisers in the car industry business. They are more likely to advertise on your site compared to a company which deals with water heaters. You can do a search of these sites on the net for potential advertisers. For instance, search for used car dealers or parts manufacturers to advertise in your blog about cars. Alternatively, look through other sites in your niche and who their advertisers are. You are not precluded from approaching these advertisers directly but you must know where you stand as far as pricing and exposure from your blog is concerned. Read on »

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. 21 Apr 08 | About Money | Comments (5)

Google Adsense - The More The Better?

Google Adsense CentsI was just browsing around Digital Point Forum specifically on Google Adsense issues to see what’s been on many web owner’s minds about Google Adsense. In a sub-topic, there are requests for reviews on Google Adsense placement, colour and related stuffs - presumably to increase the click thru rates (CTR) and earnings. When I visited some of these sites which require a review, I was astonished to discover that many web owners place Google Ads all over the site (just below the header and sidebars) but none on the content. Well, to be frank, I used to do that and I maximised all available Google Ads slot for me (1 link unit + 3 Ad units). Over time, I learnt that having more Google Ads does not equal more earnings. Here’s why.

 

Bots

To display the right type of ads, every time your page loads, your site sends a signal to Google Adsense’s server (I think it is called java call) and this may result in the Google Bot coming to scan your page for the keywords. If your page is well written (meaning that it concentrates on certain keywords), chances are the relevant ads to the keywords in that page would appear. These keywords also play a role in how the search engine tracks your site’s relevance in a search. If your content is not targetted, chances are the ads would be irrelevant to the reader who came in from the search engine. And when the ads are irrelevant, chances are they won’t click on the ads.

 

Search Engine

Regular readers on your blog are unlikely to click on your Google Ads. They come to read what you have recently written and then they will probably go to the next blog or site on their bookmarks or RSS readers. People who pop into your blog from search engines are more likely to be people who are looking for information. These are the people whom you should optimise your ads for. Make it easy for them to see your Google ads and click on them. Don’t make it easy for them to click on other stuffs. Therefore, minimise or get rid of other types of advertisements or non-paying widgets. If you must, remove blogrolls and social networking badges. If you really want to focus on a higher CTR, you must allow it to happen. The more alternative links there are for people to click on, the lower your CTR will be. Read on »

. 14 Apr 08 | About Money | Comment (1)

15 Things I Learn About Google Adsense

Google Adsense ChequeGoogle Adsense was the first advertising vehicle I used when I started out blogging. Many people claimed that it is easy - all you need to do is just to copy a code and paste it on your blog and start earning money without doing anything. That, my friends, is probably the biggest lie on the blogosphere. It is far from easy.

 

Google Adsense used to appear on this blog but I have since removed them for reasons which I shall disclose later in this article. Having used Google Adsense for a little over 2 years, I have learnt a bit about how it works and I would like to share them with you here. The word “Ads” hereinbelow refers to Google Adsense ads.

 

1. You will fare better if your site is found on the front page of search engines.

 

2. People who are more likely to click on the ads are those who came through search engines. Regular readers are more likely to be ad-blind.

 

3. Analyse your search engine referral traffic to see whether people are searching for something in particular. That gives you an idea of whether they are more likely to click on the ads on your site.

 

4. If your site contains information like an encyclopedia, chances are people are less likely to click on the ads. If your site contains little information, chances are they will click on the ads to get what they really want.

 

Read on »

. 10 Apr 08 | About Money | Comments (10)

Read This Before You Blog About Blogging

BloggingI am no expert in blogging about blogging (BaB) but I have been reading blogs for more than 2 years now - and blogging as well. I only seriously started BaB towards late 2007 when I felt that this blog needs a focused direction and theme.

 

Over time, I realised from my reading of blogs about blogging that there are blogs which attract me and there are those which made me laugh and to return no more. There seems to be some common traits in the successful blogs and common mistakes or weaknesses in the not-so-popular blogs. I believe I am not the only one to make such observations. If you are thinking about BaB, then do read this post to see if you are destined for success or failure.

 

 

It Starts With The Look

If you are serious about BaB, please give your site a professional look about it if you have not. It is embarassing to have a poorly designed site whilst trying to send a message or delivering a tip to your readers about the importance of having a good looking site. A poorly designed site could include a site which has broken links, tired-looking theme (you’ve seen it before), poor choice of colour, flashy animations galore and having auto-play music around. If you must dwell in BaB, take a look at the established sites and learn from how well-designed their blog is and adapt the same for yours.

 

The Name Is More Likely To Matter Than Not

Frankly, I am more attracted to blogs about blogging which come with a custom domain. Those which are hosted on Blogger or other free hosts are less likely to impress. If you have read enough from those who are successful in having a big readership, having a custom domain is important for branding. Having a custom domain indicates that you are taking blogging seriously enough to warrant investing your monies into it. Again, if you are blogging using a free hosting platform, do ensure that you do not commit the faux pas of advising your readers to buy a custom domain or hosting. Why should they do it if you do not? Read on »

. 28 Mar 08 | About Blogging | Comments (5)

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